Partnership to develop line of fresh dips and chicken salads for the deli and meat areas in retail grocery
Greenville, SC – Hidden Valley® Food Products Co., makers of Hidden Valley® Ranch, and Duke Brands are introducing a new line of refrigerated appetizer dips and chicken salads utilizing the signature Hidden Valley® Ranch seasoning blend. This line of refrigerated dips and chicken salads uses only the finest ingredients like all white meat chicken, smoked bacon and real cream cheese.
The lineup gives consumers even more ways to enjoy the ranch flavor they love and includes 4 new dips and 2 new chicken salads, available to customers shopping the refrigerated fresh sections of their favorite grocery and club stores. The new dip products include: Buffalo Ranch Chicken Dip, Bacon Cheddar Ranch Dip, Southwestern Ranch Bean and Cheese Dip, and ranch-seasoned Spinach Artichoke Dip. Great hot or cold, these dips are perfect for shareable occasions like parties and tailgates. The chicken salad recipes that will be in market in 2020 are a Hidden Valley® Ranch seasoned Classic Ranch Chicken Salad and a Hidden Valley® Ranch Bacon, Cheddar & Ranch Chicken Salad. These items are perfect for meal solutions and on-the-go lunches for adults and kids alike.
Duke Brands and Hidden Valley® Ranch share a rich history of making delicious products consumers love. This partnership offers fans of Hidden Valley Ranch a new way to enjoy HVR by taking a flavor usually found in the center aisle of grocery stores and partnering with Duke Brands to expand into the refrigerated sections of deli and grocery.
“We have been working with the team at Hidden Valley® Food Co. for the past couple years to develop these products.”,” shares Andrew Smart, CEO of Duke Brands. “Together, we have created this delicious line of dips and chicken salads, that expands the Hidden Valley® Ranch brand further into fresh grocery.”
“Hidden Valley® Ranch is proud to partner with Duke Brands to expand the types of products we can offer our customers,” says Kara McCarthy, Director of the Office of Strategic Alliances at The Clorox Company, parent company of the Hidden Valley® Food Products Co. “The new dips and chicken salads give fans even more ways to enjoy Hidden Valley® Ranch, alone or as the centerpiece of a great family meal.”
About Duke Brands
Duke Brands specializes in partnering with like-minded companies looking to expand into the fresh sections of the grocery store. Staple items are “homemade” quality foods such as dips, spreads and desserts, producing both bakery and ready-to-eat products from its manufacturing facilities, which are level II Safe Quality Food Program (SQF) certified.
Duke Brands operates as a strategic partner and advisor, offering services in product development, testing, research services, procurement & sourcing assistance, marketing & advertising services and CPG design services. Duke Brands also partners with national brands looking to penetrate the refrigerated sections of fresh grocery. Companies that partner with Duke Brands can take a product from ideation to store shelves and all the steps in between with a single partner.
About Hidden Valley® Ranch
The HV Food Products Company is a subsidiary of The Clorox Company. The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,800 employees worldwide and fiscal year 2019 sales of $6.2 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid-Plumr® clog removers; Poett® home care products; Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita® water-filtration products; Burt’s Bees® natural personal care products; RenewLife® digestive health products; and Rainbow Light®, Natural Vitality™ and NeoCell® dietary supplements. The company also markets industry-leading products and technologies for professional customers, including those sold under the CloroxPro™ and Clorox Healthcare® brand names. Nearly 80 percent of the company’s sales are generated from brands that hold the No. 1 or No. 2 market share positions in their categories.
Clorox is a signatory of the United Nations Global Compact and the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The company has been broadly recognized for its corporate responsibility efforts, included on CR Magazine’s 2019 100 Best Corporate Citizens list, Barron’s 2019 100 Most Sustainable Companies, the Human Rights Campaign’s 2019 Corporate Equality Index and the 2019 Bloomberg Gender Equality Index, among others. In support of its communities, The Clorox Company and its foundations contributed about $12 million in combined cash grants, product donations and cause marketing in fiscal year 2019. For more information, visit TheCloroxCompany.com, including the Good Growth blog, and follow the company on Twitter at @CloroxCo.