expand into fresh
deli come to Duke
Even at Home!
In addition to licensed products in the frozen and meat sections of grocery, restaurant chain TGI Fridays tasked one of their licensing partners to explore expansion into the deli and dairy portions of grocery to open up new audiences to their retail grocery offering.
The team tasked with expanding Fridays market presence worked collaboratively with Duke Brands to develop a line of deli appetizer dips that matched the brand promise for taste and look. Teams worked together with a solutions mindset to not only develop products, but educate about the market and strategies to appeal to fresh foods consumers.